One of my first Flutter clients called me in a panic: Play Store ratings slid from 4.2 to 3.1 in a month. Reviews blamed choppy scroll and frozen splash screens. We didn’t need a new feature—we needed to make the app feel smooth again.
Step 1: Face the profiler
I fired up Flutter DevTools, toggled the Performance Overlay, and recorded a few minutes of real usage. It was ugly: the feed rebuilt 50+ times per second, images re-downloaded constantly, and jank spikes dotted every scroll.
Step 2: Fix the rebuild storm
- Replaced
setState
carpet-bombing with scoped rebuilds usingValueListenableBuilder
and Provider selectors. - Memoized view models so identical data didn’t trigger rebuilds.
- Result: frame rates jumped from ~45 fps to a steady 60 fps on mid-tier Android devices.
Step 3: Teach images some manners
- Added
CachedNetworkImage
with prefetch hints and disk caching tuned per device category. - Compressed hero banners server-side; stored dominant colors for placeholders.
- Launch-to-interactive dropped from 4.2 s to 1.8 s.
Step 4: Respect memory on long lists
- Swapped static
ListView
forListView.builder
, addedAutomaticKeepAliveClientMixin
strategically, and pooled controllers. - Memory footprint fell by ~60% during infinite scroll sessions.
Step 5: Measure, share, repeat
- Wired Firebase Performance traces into the build so product saw the same charts I did.
- Shared “before vs. after” clips with the team to keep morale up.
Two weeks later
- Play Store rating climbed back to 4.4.
- Session length rose 35% because users stopped rage quitting.
- Crash rate dipped from 2.1% to 0.3% thanks to lower memory pressure.
What I tell every Flutter team now
- Profile before you guess. The overlay rarely lies.
- Optimize the paths people touch daily, not the edge-case screens.
- Celebrate every millisecond you reclaim—it compounds into real user trust.